ABOUT AFFN
WHY AFFN WAS CREATED
AFFN began from a simple truth: African women in the diaspora are carrying too much by themselves.
We are talented, educated, creative, resilient yet so many of us are silently struggling through:
starting over in new countries
rebuilding confidence
navigating unfamiliar systems
raising families with no support
balancing work, life, culture, and dreams
feeling invisible despite our abilities
wanting to build a business but not knowing where to start
doing everything alone
feeling guilty for wanting more
carrying dreams we’re afraid to speak about
It’s not that we lack ambition, it’s because we lack community, clarity, and support, the kind that understands the African woman’s journey in a foreign world.
AFFN – African Female Founders Network was created to fill that gap.
A place where African women don’t have to pretend to be strong. A place where they can breathe, learn, heal, grow, and rise… together.
We were never meant to build alone. Now, we don’t have to.
WHAT AFFN STANDS FOR
AFFN is more than a community, it is a movement.
A movement for African women who want to:
step into clarity
rebuild confidence
start or grow their business
become visible and respected
create financial independence
find supportive, culturally aligned sisterhood
stop starting and stopping
stop guessing
stop building in isolation
AFFN stands for growth, courage, alignment, community, and freedom.
It’s where African women come to figure out their next chapter and build it with intention.
OUR MISSION
To help African women in the diaspora start and grow aligned, profitable businesses with clarity, courage, and a community that understands their journey.
We support the whole woman not just the businesswoman.
Because your business cannot grow if YOU are drowning. Your confidence cannot bloom if you’re isolated. Your ideas cannot flourish without guidance. Your greatness cannot shine in silence.
AFFN exists to change that.
OUR STORY: HOW AFFN STARTED
The idea for AFFN was born from countless conversations with African women abroad women who were brilliant, gifted, ambitious… but stuck.
Women who were overwhelmed.
Women who needed direction.
Women who needed sisterhood.
Women who needed someone to simply understand their reality.
So many women shared the same quiet struggles:
“I want to start a business but I don’t know how.”
“I feel like I’m meant for more.”
“I’m tired of doing everything alone.”
“I know I’m capable, but I’m confused.”
“I’m lost. I need guidance.”
“I need a tribe.”
Instead of ignoring these voices, we listened.
And AFFN was created as an answer a home, a guide, a support system, a community made by African women, for African women.
MEET THE FOUNDER: LARA OLOWOFOYEKU
From Nursing to Entrepreneurship: A Journey of Service, Reinvention & Unshakable Resilience
For over a decade, nursing was my world before the UK, after the UK, through the transitions, through the uncertainty, through the rebuilding. Nursing was the one thing that stayed constant when life around me kept shifting.
But even while I poured myself into caring for others, there was always a quiet part of me that knew I was meant to create something of my own, something bigger, something that carried my identity, my creativity, and my ambition.
That voice became louder thirteen years ago when I launched my first business a fashion brand (DONLARRIE) that I built with excitement, innocence, and determination. I didn’t have a mentor, I didn’t have a community, I didn’t have guidance, I just had a dream, and I followed it as best as I knew how.
And even though I was still working as a nurse, something inside me awakened, I realized I wasn’t just someone who served, I was someone who could build and since then, my life has been chapter after chapter of reinvention.
I built a printing business. I created a YouTube channel that grew beyond anything I imagined. I learned and built my photography business, I opened a photography and content studio in the UK. I created digital products and courses. I began coaching and helping women understand their value and build their brands.
None of this came from a straight path. It came from curiosity… and frustration… and necessity… and courage… and the stubborn refusal to settle into a life that didn’t feel like mine.
And while people saw the achievements, what they didn’t see was the truth behind them:
- How many times I felt lost.
- How often I questioned myself.
- How many nights I wondered if I was wasting my time.
- How lonely the diaspora felt when I didn’t know who to turn to.
- How difficult it was to build and rebuild without guidance.
- How confusing it was to navigate a new country while trying to pursue a purpose that didn’t have a clear map.
- How many dreams I carried quietly because there was no safe place to share them.
I didn’t build multiple businesses because life was smooth. I built them because I refused to let my dreams die in the dark. And somewhere along the way, as I spoke to more African women living abroad, women in the UK, US, Canada, Europe, I realized something painful and familiar:
they were all fighting the same silent battles I once fought.
- Talented women who didn’t feel visible.
- Ambitious women who didn’t know where to start.
- Creative women who were overwhelmed.
- Skilled women who were undercharging.
- Strong women who were tired.
- Brilliant women who had nobody to talk to.
- Hardworking women who felt they were meant for more… but were carrying the journey alone.
It wasn’t just “their” story, it was mine, it was ours.
And that is when AFFN was born not as a business idea, but as a responsibility. A calling, a safe space I needed years ago, a home where African women in the diaspora could rise, rebuild, and reinvent themselves with guidance, sisterhood, and support.
AFFN is the community I wish existed during the nights I doubted myself, during the days I felt invisible, during the moments I knew I was capable of more but didn’t know how to reach it.
I built AFFN because African women deserve more than survival.
- We deserve clarity.
- We deserve community.
- We deserve confidence.
- We deserve direction.
- We deserve to rise with support, not struggle in silence.
This movement isn’t just part of my story it is the, “I see you,” I never had. It is the hand I wish someone extended to me, it is the room where African women can finally walk in and feel:
“I belong here. I am safe here. My dreams can breathe here.”
This is why AFFN exists.
This is why I show up.
This is why I built it with everything in me.
And this is only the beginning.
MEET THE FOUNDING CIRCLE
The Women Who Gave This Movement Its Voice
AFFN didn’t begin with branding or strategy, it began with real African women sitting in a virtual room, telling the truth about their journeys.
Women who were nurses, lawyers, teachers, creators, designers, coaches, mothers, professionals, all living in the diaspora, all carrying brilliance, and all quietly battling the same storms.
When the Founding Circle came together, something sacred happened.
They didn’t sugarcoat their challenges, they didn’t pretend to be okay, they didn’t hide behind strength, they opened up.
- They spoke about visibility, how painful it feels to work so hard and still feel unseen.
- They spoke about attracting clients who wanted quality but couldn’t pay the price.
- They spoke about making sales but watching the profits disappear.
- They spoke about wanting to elevate their brand but not knowing where to begin.
- They spoke about burnout from doing everything themselves marketing, admin, content, clients, children, work, life.
- They spoke about losing motivation, losing direction, losing themselves.
- They spoke about confusion around pricing, business structure, tax, delegation, and scaling.
- They spoke about being tired of carrying the dream alone.
But what struck me most wasn’t their struggle, it was their strength.
Despite everything, none of them wanted to give up.
They wanted to grow, they wanted clarity, they wanted structure, they wanted community, they wanted to rise.
Their honesty shaped the very foundation of AFFN. They didn’t come to join a program, they came to build a movement.
Their voices built the curriculum. Their experiences built the mission. Their stories built the solutions. Their vulnerability built the sisterhood.
The Founding Circle is not just a group of early members.
They are the soul of this community. They are the first women who said:
“We deserve better… and we will build it together.”
AFFN carries their fingerprints. AFFN echoes their voices. AFFN honors their courage.
And because of them, thousands of African women will now rise with guidance, clarity, confidence and sisterhood not alone.
Now that you are here, download the free guide